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Upgraded Platform and
Connected Applications
with Modern Features
In a world that runs on logistics, demand for digital innovation has accelerated
significantly to allow the fast, timely, and efficient delivery of goods throughout the
US and globally.
Key Benefits
Our client, a logistics technology company based in California, was looking to improve their speed and efficiency in support-related communication, while also increasing the number of carriers who access their platform and offer services to end customers, all through an effective digital platform.
Our team helped them achieve these goals through a series of deployments that addressed features such as AI-driven, Multi-lane Pricing, Spot Market Win/Loss Ratio & Lane Analytics, and a Workforce Management application that provides insights and analytics for organizational KPIs, creating transparency and collective incentive to drive performance and growth.
As requests for additional features increased, our client realized they needed a technical partner to manage and improve their digital platform.
The platform required the development of critical features related to pricing through strong software programming.
Because of the increase in users and requests that required managing multiple apps at once, a real-time evaluation of the general flow was required.
Although the actual online platform with its suite of applications was fully functional, it needed constant reviews, upgrades, and new features.
The applications had to be intuitive, simple to use, accessible to everyone. In other words, a complex infrastructure yet simultaneously user-friendly.
Solutions
Personalization
One of the implemented features is the live chat, which helps the client's customer support agents act as a bridge between the platform and its users, providing them with personalized support when needed.
Assistance
The company knows it has someone to rely on whenever critical issues arise. Our specialists work on both scheduled and ad-hoc requests, balancing priorities, and market demand seasonality.
Evolution
In the early days of the platform, carriers could offer their services only when invited to the platform, now they can subscribe and login themselves.
Integration
We introduced elements that make our client's app a comprehensive and intuitive platform, allowing shippers to personalize their transportation and get the most reasonable price for a given route and cargo.
Scalability
Through our specialists' new transport creation feature, shippers can establish their transport track and choose from several carriers who showcase their prices for the requested service.
Results
Once the live chat was implemented, the speed and efficiency in support-related communication grew by at least 30%.
On-demand assistance for a platform with the complexity of our client’s application can make the difference between winning and losing a client. Scheduled development addressed features such as AI-driven, Multi-lane Pricing to allow users to acquire data for multiple lanes simultaneously to expedite pricing, Spot Market Win/Loss Ratio & Lane Analytics to enable visibility into costs, revenue, and profitability of all customers’ lanes, and a Workforce Management application that provides insights and analytics for organizational KPIs, creating transparency and collective incentive to drive performance and growth.
The new carrier login feature brought at least a 35% growth in the number of carriers who access the client’s platform and offer their services to end customers.
Thanks to the platform’s customizable user experience features, our client’s application differentiates itself from other logistics services, directly facilitating an increase of 25% in the customer base, and reducing transportation costs by 12-15%.
Today, our client’s application is now primarily developed on one of the most modern programming languages. The Angular technology stack allows our specialists to create an efficient interface for the apps, allowing easy management of all features in the order process.
